You've just bought your first batch of Cabcast screens. You're probably going to want to make your money back on your investment. The most lucrative form of return is advertising. Advertising in taxis makes good business sense; fleet operators can generate a whole new business from the assets they already own, media owners can extend their portfolio, and a local business can be the first to own a network of digital advertising screens in vehicles in their local area.
Advertise Directly to Untapped Demographics
Taxi passengers are a valuable bunch. They're captive, affluent and local - three words that mean they're likely to have money to spend at local attractions. Advertising directly to this rare niche is a very appealing prospect for local business, particularly theatres, restaurants, bars, clubs, cinemas, high street retailers and more.
Cabcast reaches markets no other advertising platform can, in a much more innovative and interesting way.
Hassle-free Updating
Updating your advertising content is a breeze with Cabcast, but most importantly it keeps your costs of maintainance down. There are two main Cabcast offerings: Cabcast Basic is straightforward and very low-cost; your advertising content is loaded onto USB memory sticks and plug straight into the Cabcast display unit. Cabcast Advanced uses wireless internet technologies and some very clever software to let you control your advertiser's content from anywhere in the world.
Static Image and Full Video Advertisements
Offer your advertisers either static image or full video adverts (a great opportunity to call a premium price). Either way, all Cabcast products support image and video formats with no extra cost to you.
To the passengers of taxis, being able to watch full video content will keep them more alert and captivated, so they'll pay more attention to your advertiser's messages.
Location-based Advertising
We have partnered with LiveTracking to work on bringing their web-based vehicle tracking system to Cabcast. LiveTracking specialise in GPS solutions and create the brains behind our location-based advertising. This means that if a vehicle roams into a different location, the advertising content can update to show location-specific adverts.
To your advertisers, they can target specific geographic areas, or news services can alter news and weather information based on location.
Bluetooth Advertising
When passengers have a Bluetooth-enabled device, Cabcast Advanced lets advertisers share their contact details amongst interested passengers.
When an advertiser's ad is being displayed, the passenger can press a 'Bluetooth' icon and their mobile phone will be paired with Cabcast, and Cabcast will send the contact details of the advertiser to the passenger's phone.
This is an extra service to offer advertisers, and also a low-cost method of measuring interest in an advertiser's advert.
